Become a timeless and sustainable luxury icon of the 21st century
My mom’s mantra “learn all your life” pushed me to found a nomadic online academy, the Luxury Thinking School with workshops or revisited retreats bringing original solutions within the reach of anyone wishing to develop in the luxury.
My vision of international luxury and my range of knowledge in this field allow me to guide academics to embody their uniqueness, determine their niche and become the benchmark.
My vocation is to help them see more clearly, what they do best, become enthusiastic about unleashing their true potential, that rare pearl spark to inspire and stay in the memories.
Visionary and strong in ideas, my limitless imagination inspires and trains others. I encourage them to always go further in expressing their uniqueness and share it with the world. And I support them to take action with confidence by giving them the confidence to follow through and explore and consider future opportunities that lie ahead.
“The art of revealing your luxury brand that lies dormant in you and putting it on stage …”
My name is Bettina Bernadette Frohlich and I help women, craftsmen and luxury entrepreneurs to establish their recognition strategy so that they stand out from their competition and attract influencers, partners and ultimately buyers of their luxury products!
- Foster consumer choice…
- Promote the brand’s unique history in its image
- Create a personalized brand pitch for all occasions
- Identify the social networks and other platforms that most closely match your universe (podcast, blog, YouTube channel, metaverse)
- Develop the media presence through an editorial line audio, video, impactful image according to your aspirations
- Create a community of ambassadors and brand loyalists
- Involve the teams on behalf of the brand to go further
“The only real luxury in life is to have the choice” Nicolas.
How then to be or become the unique choice of the luxury consumer?
• For established houses strengthening emotional attachment with fans or eliciting a triggering emotion in an individual through brand content remains the priority.
• For novices the challenge is quite another. To arouse the curiosity of people who are sensitive to his words and likely to trust them. Identify major ambassadors to widen the circle. Brand coaching helps women, craftsmen and entrepreneurs in luxury to turn their vision into reality.
Consumers have a wide choice of confidential or high-profile luxury houses with a strong heritage and exceptional know-how.
And you, are you the unique choice of the luxury consumer?
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