Become a timeless and sustainable luxury icon of the 21st century
My mom’s mantra “learn all your life” pushed me to found a nomadic online academy, the Luxury Thinking School with workshops or revisited retreats bringing original solutions within the reach of anyone wishing to develop in the luxury.
My vision of international luxury and my range of knowledge in this field allow me to guide academics to embody their uniqueness, determine their niche and become the benchmark.
My vocation is to help them see more clearly, what they do best, become enthusiastic about unleashing their true potential, that rare pearl spark to inspire and stay in the memories.
Visionary and strong in ideas, my limitless imagination inspires and trains others. I encourage them to always go further in expressing their uniqueness and share it with the world. And I support them to take action with confidence by giving them the confidence to follow through and explore and consider future opportunities that lie ahead.
“The art of revealing your luxury brand that lies dormant in you and putting it on stage …”
My name is Bettina Bernadette Frohlich and I help women, craftsmen and luxury entrepreneurs to establish their recognition strategy so that they stand out from their competition and attract influencers, partners and ultimately buyers of their luxury products!
- Foster consumer choice…
- Promote the brand’s unique history in its image
- Create a personalized brand pitch for all occasions
- Identify the social networks and other platforms that most closely match your universe (podcast, blog, YouTube channel, metaverse)
- Develop the media presence through an editorial line audio, video, impactful image according to your aspirations
- Create a community of ambassadors and brand loyalists
- Involve the teams on behalf of the brand to go further
“The only real luxury in life is to have the choice” Nicolas.
How then to be or become the unique choice of the luxury consumer?
• For established houses strengthening emotional attachment with fans or eliciting a triggering emotion in an individual through brand content remains the priority.
• For novices the challenge is quite another. To arouse the curiosity of people who are sensitive to his words and likely to trust them. Identify major ambassadors to widen the circle. Brand coaching helps women, craftsmen and entrepreneurs in luxury to turn their vision into reality.
Consumers have a wide choice of confidential or high-profile luxury houses with a strong heritage and exceptional know-how.
And you, are you the unique choice of the luxury consumer?
I started my professional life in the world of luxury as the artistic director of an “urban, chic and contemporary” city magazine. In this context, I meet luxury leaders, I find new insights to echo exceptional sagas and products. My favorite fields (watchmaking, jewelry, cosmetics, perfumes). During his years I forged a culture of luxury while developing a sense of trends and observing developments.
Later in an agency, I took on the artistic direction and I designed concepts for hotel, spa, golf and yacht brands to stand out from the crowd and stand out from the competition.
Convinced that creating a community around shared values and ideals will be essential in the future, in 2013 I co-founded Luxe Partenaires with Nicolas Pinel and Pascal Raso an association of luxury professionals dedicated to the foresight of the industry and its actors. Numerous events are emerging to connect players in the sector by playing a catalytic role that has become my secret weapon over the years. My exceptional gift to see upstream the possible exchanges between people before they realize the most beautiful projects.
Here is in a few words the context in which I have evolved during all his years with learning in times of difficulty in order to fully bounce back. My biggest flaw is impatience, faster, further, better … a future shaped by the image of luxury and its new universes.
My industry experience, my values of innovation and anticipation of change combined with my passion and talents allow me to help my clients on the path to becoming the timeless choice of the consumer. Over the years I have designed the Fan Method, the formula for the consumer to choose you!