Bettina Frohlich – Luxepertise depuis 1998
“The only real luxury in life is to have the choice” Nicolas.
Consumers have a wide choice of confidential or high-profile luxury houses with a strong heritage and exceptional know-how.
How then to be or become the unique choice of the luxury consumer?
• For established houses strengthening emotional attachment with fans or eliciting a triggering emotion in an individual through communication remains the priority.
• For novices the challenge is quite another. To arouse the curiosity of people who are sensitive to his words and likely to trust them. Identify major ambassadors to widen the circle.
And you, are you the unique choice of the luxury consumer?
MANUFACTURE OF TIMELESS AND DURABLE LUXURY ICONS
“The art of revealing your personal luxury brand that lies dormant in you and putting it on stage …”
I help women, neo-artisans and luxury entrepreneurs to establish their recognition strategy so that they stand out from their competition and attract influencers, partners and ultimately buyers of their luxury products!
- Promote consumer choice …
- Promote the brand’s unique history in its image
- Create a personalized brand pitch for all occasions
- Identify the social networks and other platforms that most closely match your universe (podcast, blog, YouTube channel, metaverse)
- Develop the media presence through an editorial line text, audio, video, impactful image according to your aspirations
- Create a community of ambassadors and brand loyalists
- Involve the teams on behalf of the brand to go further