Born in the land of Grimm’s tales, I took my first creative steps in my parents’ sewing workshop, where I learned the demanding basics: attention to detail to express myself through my own clothing creations that I present at the fashion contests of Burda magazine.
With international marketing studies in hand, I moved to France, the land of luxury. Polyglot with easy access to local and distant cultures. Throughout my career I have discovered Asia-Pacific (Singapore, China, India), Brazil and I travel across Europe for my work.
I started my professional life in the world of luxury as the artistic director of an “urban, chic and contemporary” city magazine. In this context, I meet luxury leaders, I find new insights to echo exceptional sagas and products. My favorite fields (watchmaking, jewelry, cosmetics, perfumes). During his years I forged a culture of luxury while developing a sense of trends and observing developments.
Creator of events in the soul, little girl, I organize my sister’s birthday with animations to break the ice and make the most beautiful connections between the guests. Later in an agency, I took on the artistic direction and I designed concepts for hotel, spa, golf and yacht brands to stand out from the crowd and stand out from the competition.
Convinced that creating a community around shared values and ideals will be essential in the future, in 2013 I co-founded Luxe Partenaires with Nicolas Pinel and Pascal Raso an association of luxury professionals dedicated to the foresight of the industry and its actors. Numerous events are emerging to connect players in the sector by playing a catalytic role that has become my secret weapon over the years. My exceptional gift to see upstream the possible exchanges between people before they realize the most beautiful projects.
Here is in a few words the context in which I have evolved during all his years with learning in times of difficulty in order to fully bounce back. My biggest flaw is impatience, faster, further, better … a future shaped by the image of luxury and its new universes.
My industry experience, my values of innovation and anticipation of change combined with my passion and talents allow me to help my clients on the path to becoming the timeless choice of the consumer. Over the years I have designed the Fan Method, the formula for the consumer to choose you!