The FAN METHOD
The Fan Method, created five years ago by Bettina Frohlich, is an excellent and powerful tool for maintaining long-term relationships and building strong bonds that can withstand changes in a product’s market, the demand for high-end, luxury or ultra-luxury service.
IT IS COMPOSED OF 3 STEPS :
STEP 1 – The power of stories: exploring your customers’ needs
Here, let’s stop focusing only on the product/service and let’s focus on the most important: the buyer. To better meet his expectations, needs and desires, we will talk to him about values and images… We are interested in the people behind the consumption.
People are hungry for meaningful stories about real people and their homes. That’s why we are introducing storytelling/pitching that will give soul to your brand or personal brand by reflecting your reason for being.
STEP 2 – The power of referral influence: better use of digital tools to create lasting customer relationships
People surf between real life and an online world. Here, the connection with the buyer is instrumented both digitally (attract, engage through expert content) and in real life.
Online, it’s important to focus on meaningful conversations that are inspired by buyers’ everyday lives. They expect a home to be authentic and in no way superficial. That is to say that it embodies its brand by assuming biases (people do not expect perfection).
We use influence marketing by using the potential of recommendation. This “network” effect is an advantage that should not be neglected. If the customer is satisfied with your product/service, he will talk about it and become a real asset for your company. He will naturally become an ambassador.
STEP 3 – The power of communities and their ambassadors: Loyalty, the art of creating intimate and lasting relationships with attitude
Here, the customer experience is crucial to building buyer loyalty: building relationships, and maintaining relationships! It is essential to create intimate one-on-one relationships, in the spirit of “you are part of the family”, you are a privileged member.
Today’s consumer wants to be seen. Your pitch is tailored to make them feel unique. Sometimes it doesn’t take much: recognition makes all the difference.
There are several experiences that can be carried out: the educational experience, the entertaining experience, the experience of wonder, of escape… Always on two axes: a digital journey on the point of sale and the transformation of a store where he can spend time; the meetings of the “customer club”…
Community is about feeling connected and aligned to help each other. When people are connected, they feel good and warm. And they are part of something bigger than themselves = Power connection.